Published December 8, 2025
Look, here's what I do...
I help multi-location owners and franchisees open new locations.
Profitable ones. From day one.
The kind where you're not bleeding cash waiting for each location to break even.
Now... you might be wondering who the hell I am to say this.
Fair question.
So here's my deal:
Company #1: Built an esports coaching business. Sold it to Dell.
Company #2: Opened a gym in San Antonio. Grew it. Sold it.
Company #3: Marketing agency for fitness businesses.
Managed over $30 million in ad spend.
Had 300+ clients. Barely anyone left (1.7% churn).
Ran it for 4 years. Sold it in April 2025.
And I've done it both ways, dude.
Organic growth (no ads). And paid ads from day one.
I know what works and what's a waste of money.
"Cool story, bro... but who have you actually helped open new locations?"
Glad you asked.
Dr. John Dougherty went from 1 gym to 7. Opened 4 new locations in one year. All profitable.
Devin Gage hit $1.25M at his first location, then opened 9 more in 2 years. Each one profitable from day one.
Rick Mayo? Dude opened 100 gyms in 3 years. Has 300 more planned. That's how you scale.
Jeff Tomaszewski launched his franchise and had 5 locations open in 6 months. All filled fast.
Jason DeRose was stuck at 2 locations for 15 years. We fixed his lead gen. He's opening locations 3, 4, and 5 now.
Mike Arce owned a huge agency but couldn't crack his own franchise. We helped him open 2. Both profitable immediately.
Forrest Walden was stalled at 35 franchise locations. We unstuck him. He's scaling again.
Chad Blair opened his first location and was waitlisted within 5 months. Full capacity.
Max Gomez opened locations 2 and 3. Both profitable immediately. That's the system working.
Plus hundreds of other multi-location owners and franchisees worldwide.
Look, I can't share everyone's exact numbers (privacy and all that).
But here's what I can tell you:
Every single person on that list opened new locations.
Most opened multiple locations. All profitable from day one.
No waiting 6 months to break even. No bleeding cash. Just profitable locations.
So who can I help?
Real talk:
Multi-location owners who want to open their next location profitably.
"Chad Blair opened his first location and was waitlisted within 5 months."
Franchisees who want to open multiple locations fast and profitably.
"Jeff Tomaszewski launched his franchise and had 5 locations open in 6 months."
Owners stuck at 1-2 locations who want to scale to 5, 10, 20+ locations.
"Dr. John Dougherty went 1 to 7 gyms. Devin Gage opened 9 more in 2 years. Rick Mayo opened 100 gyms in 3 years."
Here's the thing...
These people I worked with? They're smart.
They just didn't know what they didn't know.
And that gap in knowledge was costing them hundreds of thousands of dollars.
Maybe millions.
So here's my question for you:
How much is that costing YOU?
Now... who CAN'T I help?
Let's be real for a sec.
If you're broke and can't invest in yourself... I can't help you. (This isn't free, man.)
If you don't get that taking risks is part of winning... I can't help you.
If you're the type who thinks about stuff but never actually DOES anything... yeah, I can't help you either.
Everyone else? I can probably help.
Even if you've been stuck at the same revenue for years.
Even if you have no idea what to do next.
How I help people...
DIY Group
Group calls, training program, curriculum access
DWY One-to-One Coaching
Everything in DIY, plus anytime 1-on-1 calls with Will
So here's the deal with what I actually do:
I teach you the systems to open new locations profitably.
It helps you skip years of trial and error.
So you don't bleed cash waiting for locations to break even.
So you don't get stuck at 2 or 3 locations wondering why you can't scale.
And so you can replicate your success across every new location...
...profitable from day one.
Which gives you the confidence to open 5, 10, 20+ locations.
Look, I've literally helped hundreds of owners open new locations.
I've seen what works and what doesn't.
So it kinda makes sense for us to work together, right?
I'll just show you exactly how to open profitable locations.
Step by step. Location by location.
Alright, so what's next?
Book a call. Click the button below.
It's not a sales call. I promise.
We'll just talk. See if we're a good fit.
If we are? Cool. We'll work together.
If not? Also cool. No hard feelings.
And if we DO work together, I'll tell you which program makes the most sense for where you're at.
Thanks for reading all the way to the end, by the way.
Most people don't.
Talk soon.